WASHINGTON (NNPA) - Initially, I began this article with the
ordinary things people write about when someone dies. But I hadn’t
gotten to the end of the first paragraph before I realized that I
couldn’t write anything ordinary about Vernon Jarrett, the pioneering
journalist who was extraordinary in so many ways. Vernon died Sunday night at the University of Chicago Hospitals at the age of 84 after a long bout with cancer of the esophagus. This story is not about how Vernon died – it’s about how he lived. Vernon
has always been a larger-than-life icon in journalism. He entered the
field in 1946, the year before I was born, but we have always shared a
special bond. We are both Southerners; he grew up in Paris, Tenn. and I
spent all of my childhood in Tuscaloosa, Ala. Both of us were history
majors and editor of The Aurora, the school newspaper, at Knoxville
College. We both maintained a passion for our alma mater and had been
serving together on its Board of Trustees. Beyond that, Vernon Jarrett
has set a high standard that I can only aspire to reach. Most important, he was talented. Not only was he talented, he was in the never-ending quest to become the perfect writer. Whenever
you saw the Vernon Jarrett by-line on a story, it was solid assurance
that everything that followed was well-researched and well-written. You
could take it to the bank. Vernon was a founding member of the National
Association of Black Journalists, served as its second president from
1977-1979, and prided himself on having never missed a convention in
more than 25 years. At each annual convention, you were as likely
to find Vernon in the hotel lobby advising some newcomer in the
business about his or her career as attending a workshop or speech. Vernon
Jarrett was a “race man” in the tradition of W.E.B. DuBois, William
Monroe Trotter and Paul Robeson, towering historical figures that he
could – and did – lecture about without prompting. He praised and
challenged African-Americans and went to his death befuddled that any
Black person working in journalism today could part his or her lips to
ask whether he was a Black journalist or a journalist who happened to
be Black. Vernon and Les Payne, the Pulitzer Prize-winning editor
of Newsday, would direct young journalists to read the birth
announcements in newspapers and see if they could ever find a single
instance of a mother giving birth a to a 7-pound, 8 ounce “journalist.” Vernon’s
position was that we’re born Black, we live as Blacks, we die Black,
and we should feel some obligation to help people who are Black. It is
only fitting that Vernon ended his professional career at the same
place he started it six decades earlier – working for the Chicago
Defender, a Black newspaper. On his first day at the Defender,
Vernon was assigned to cover what was then called a race riot. Not only
did he do it well, he has been on fire every since, somehow landing in
the midst of every important event that involved Black folks. It is
telling that Vernon worked for more than 20 years in the Black Press
while the daily newspapers in Chicago maintained all-White editorial
staffs. It was their loss, not Vernon’s. He continued to work at the
Defender and in 1948 hosted “Negro Newsfront,” the first daily radio
newscast produced by an African-American. The Chicago Tribune,
then one of the most strident conservative newspapers in the country,
finally came to its senses and hired Vernon in 1970 as its first
syndicated Black columnist and editorial board member. Whether
he was at the Tribune, the Sun-Times or the Defender, Vernon never
failed to plead the cause of the poor and disadvantaged. He was a race
man who did not allow others to limit him because of his race. Being
a race man did not mean letting Black leaders off the hook. Jesse L.
Jackson Sr. –who organized funeral services for Vernon on Saturday at
Operation PUSH – found that out when he stormed into the office of Jim
Squires, the editor of the Tribune, to complain about something that
Vernon had written. Vernon invited himself to the meeting and reminded
both Jackson and Squires that he would continue to write truthfully or
find a new home. In 1983, he moved the rival Chicago Sun-Times in
a similar capacity. That lasted for 11 years. In his last column,
Vernon wrote: “…I’m not retiring from my profession. I have too
many bills owed to the dead, including my own son [William Jarrett died
in 1993 of a rare rheumatologic condition; a second son, Thomas, is a
photojournalist at the ABC-TV affiliate in Chicago] – debts that only
be relieved through work with the living.” When he was living,
Vernon was tired of seeing the overemphasis of athletics and
entertainment in the Black community. In 1997, he created the ACT-SO,
an acronym for Academic, Cultural, Technological and Scientific
Olympics. It is held each year in conjunction with the NAACP’s annual
convention and students are awarded medals, scholarships, computers and
books. Not only was Vernon a towering figure in the newspaper
industry – he served as a judge for the Pulitzer Prize, the highest
honor in the industry – and for many years hosted his own television
and radio programs in Chicago. After Vernon left the Sun-Times,
he returned to writing a column for the Defender. He wrote one column a
year ago that prompted more than 100 students to enroll at Knoxville
College. With his stellar credentials and accomplishments, there
was nothing formal or distant about Vernon Jarrett. He prided himself
on being a raconteur. In his 80s, he was calling everyone else old. If
you were standing in a crowd with Vernon and a young person walked by,
Vernon would often point to someone in the group and tell the young
person: “He’s so old that when God said let there be light, he pulled
the switch.” He would also say other things that shouldn’t appear in a family newspaper. Vernon
and I took great pride in Knoxville College, a historically Black
college whose enrollment has never exceeded 1,200 students. Although
the college has never had a journalism program, it has produced a long
line of successful journalists, including Barbara Rodgers, an Emmy
award-winning television reporter for KPIX-Channel 5 in San Francisco
and Ralph Wiley, an author and former reporter for Sports Illustrated. The
last time we talked, Vernon pointed out that Knoxville College is the
only institution that has produced alumni that served as president of
the National Association of Black Journalists and the American Society
of Magazine Editors, an honor bestowed upon me when I was editor of
Emerge: Black America’s Newsmagazine. Of course, Vernon was making that observation to set me up for an idea he had. He
wanted us to start a writing institute at Knoxville College, where he
and I would come back a couple of weeks in the summer to teach
journalism to high school students. He didn’t live to see that happen,
but President Barbara R. Hatton has pledged to create such a program at
Knoxville College. She said that it will be named in Vernon
Jarrett’s honor and knowing Vernon, that would bring a smile to his
face. He always preferred deeds over words.
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